Celebrity Sexy Italy 2025
February 2025
This new study is part of the continuity of other surveys conducted by Discurv on Italians and sexuality, as well as Italy's sexiest celebrities.
Tennis clearly dominates with Berrettini as the clear leader. Athletics is well represented, probably due to the visibility of Jacobs and Tamberi after the Olympics.
Soccer, despite being the most popular sport in Italy, does not have a big favorite in this ranking, although Buffon is present with 7%.
Some celebrities have a much stronger appeal among women. Matteo Berrettini (Tennis) and Gianmarco Tamberi (Athletics) are widely favored by women. Other athletes, such as Buffon or
Paltrinieri, have a more balanced distribution. Men are more divided and do not show a clear preference for a specific athlete.
Tennis is perceived as the sport with the most fascinating athletes (Berrettini and, to a lesser extent, Sinner). Athletics follows due to a strong recent media presence (Tamberi, Jacobs, Tortu).
Contrary to expectations, soccer does not dominate this ranking, although Buffon remains a respected figure. Attractiveness varies widely by gender and age, with a preference
female more pronounced for some celebrities.
Federica Pellegrini is perceived as the most glamorous female athlete in Italy because of her strong image and successful career.
Individual sports (swimming, skiing, tennis) are more represented than team sports.
Media notoriety is a key factor. Pellegrini and Goggia are well-known figures in Italy and dominate widely. Individual sports have a greater impact in perceived
of attractiveness than team sports.
The perception of attractiveness varies greatly by age and gender. Younger generations prefer up-and-coming female athletes, while older generations remain loyal to figures
emblematic of Italian sports.
Fifteen percent of respondents did not choose any female athletes, a lower rate than men (22%).
Media notoriety and longevity in the film industry are key factors. Raoul Bova and Luca Argentero are the seduction references in contemporary Italian cinema.
The attractiveness of actors varies greatly by age and gender of respondents. Younger generations favor more modern figures, while older generations prefer actors who
have marked the history of Italian cinema.
Women strongly influence the results, with choices leaning toward actors who are charismatic and very present in the media.
Longevity and media notoriety are key criteria in the perception of seduction. Monica Bellucci remains an inescapable reference of Italian glamour, with strong recognition
intergenerational.
The attractiveness of actresses varies widely by age and gender of respondents. Younger generations favor emerging figures, while older generations remain attached to icons
of Italian cinema.
Luca Argentero is perceived as the most charming male TV personality in Italy. Younger generations favor modern figures connected to digital trends. Intellectual figures, such as Alberto Angela, have their own segment of admirers.
Media notoriety is essential. Luca Argentero and Stefano De Martino are regularly in the spotlight. Can Yaman and Gabriel Garko captivate a younger audience, while figures like
Alberto Angela appeal to a more mature audience.
The attractiveness of television personalities varies widely by age and gender. The younger generation prefers figures associated with pop culture, while older people are attracted to
established and charismatic personalities.
The top five personalities in the ranking are all iconic figures of Italian television, known for their charisma and media presence.
The ranking is relatively balanced among different generations. Influencers and reality show stars, such as Chiara Ferragni and Veronica Ferraro, do not have much impact in this category.
Elisabetta Canalis and Belén Rodriguez dominate the perception of seduction among female TV personalities in Italy. Younger generations favor modern stars, while older people remain loyal to iconic television figures.
Media popularity and longevity in the television industry are key criteria in the perception of seduction. Elisabetta Canalis, Belén Rodriguez and Diletta Leotta are the current benchmarks of Italian television in terms of attractiveness.
Damiano David is a predictable choice, his rebellious image and charisma have won a wide audience.
Damiano David is the singer perceived as the sexiest in Italy, followed by Marco Mengoni and Achille Lauro.
Rebellious and modern image attracts the most. Damiano David and Achille Lauro embody this phenomenon.Historic singers such as Eros Ramazzotti are still present, but they are losing
ground to new figures.
The attractiveness of singers varies by age and gender of respondents. Young people prefer contemporary artists, while older people prefer iconic figures from the past.
People aged 66+ show a high percentage of “none of these celebrities,” suggesting less identification with the selected artists.
Elodie largely dominates, confirming her status as a glamour icon in Italy. Annalisa and Rose Villain follow, thanks to their modern image and strong media presence.
The more established singers of the past, such as Laura Pausini and Giorgia, are still present, but less relevant in terms of attractiveness.
The low rate of “none of these celebrities” (6 percent) indicates clear public identification with the proposed figures.
The ratings are predominantly male, confirming that these singers primarily attract a male audience. Elodie and Annalisa have a strong preference from men, reinforcing their role as glamorous icons. Some singers, such as Giorgia and Laura Pausini, enjoy a more balanced support between men and women.
People aged 66+ are more likely to not vote for any female singer, a sign of greater distance from contemporary musical figures.
The sexiest actors and actresses are often iconic figures, with long careers and a well-established glamorous image in popular culture.
In music, rebellious and avant-garde artists attract younger generations the most.
In sports, athletes with strong media exposure and natural charisma dominate preferences.
Television personalities must combine talent and visibility to be perceived as seductive.
Charisma and fame are key factors across all sectors, but a modern image and media exposure play a decisive role.
Younger generations (18–34 years old) favor new glamour icons:
- Damiano David, Achille Lauro, Elodie, Annalisa, Stefano De Martino, and Diletta Leotta dominate among the youth.
- Social media stars and bold artists captivate this age group the most.
Older generations (50+ years old) remain loyal to emblematic figures from the past:
- Eros Ramazzotti, Laura Pausini, Monica Bellucci, Raoul Bova, and Federica Pellegrini enjoy strong support among those aged 50–65 and 66+.
- Historical icons maintain their charm, but their popularity decreases among younger audiences.
Age heavily influences preferences, creating a contrast between modernity and tradition.
Male preferences focus on glamorous and sexy figures, often with strong media exposure:
- Elodie, Annalisa, Diletta Leotta, Elisabetta Canalis, and Belén Rodriguez massively captivate the male audience.
Female preferences are more varied, with greater attention to charisma and personality:
- Luca Argentero, Marco Mengoni, and Matteo Berrettini are highly popular among women.
- Artists with strong and distinctive styles, like Damiano David and Can Yaman, also appeal to this audience.
Men favor an attractive and glamorous aesthetic, while women place more importance on charisma and attitude.
Tennis and athletics dominate the male rankings:
- Matteo Berrettini and Gianmarco Tamberi are considered the most attractive.
- Football, despite its popularity, does not have major figures perceived as sexy in Italy.
Among women, athletes with strong media presence stand out:
- Federica Pellegrini leads, followed by Sofia Goggia and Flavia Pennetta.
Individual sports are more valued compared to team sports.
Athletes are respected, but the perception of their seduction highly depends on their media exposure and public personality.
Some categories have well-established figures that garner broad consensus:
- Monica Bellucci, Raoul Bova, and Luca Argentero are benchmarks in terms of seduction.
Other categories show a high abstention rate (votes for "none of these celebrities"):
- Male singers suffer from a lack of consensus, with 20% of respondents not choosing anyone.
- Female athletes and some television personalities are less recognized.
Some seduction figures are timeless, while other categories lack unifying icons.
Image and media exposure are essential:
Celebrities perceived as sexy are those who hold a prominent place in the media space.
A strong generational divide:
- Young people favor modern and bold figures.
- Older generations remain attached to traditional icons.
Men and women have different perceptions of seduction:
- Men vote for glamorous and highly publicized figures.
- Women prefer charismatic and self-confident personalities.
Athletes attract more for their charisma and success than for their physical appearance alone.
Some categories lack iconic figures:
- Particularly male singers and less-publicized TV personalities struggle to establish themselves as symbols of seduction.
A study prepared by:
Audrey Mandefield, Pauline Poché
TO CITE THIS STUDY, PLEASE USE AT LEAST THE FOLLOWING FORMULATION:
"Discurv study for XloveCam conducted via an online self-administered questionnaire in December 2023 on a sample of 1,000 people representative of the French population aged 18 and over."